Back to the 70s: Embracing the Retro Charm of 70s Makeup Trends

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Back to the 70s: Embracing the Retro Charm of 70s Makeup Trends

The 1970s was a decade known for its bold fashion statements and unique sense of style. From flared trousers to platform shoes, the 70s left an indelible mark on the world of fashion. Another aspect that defined the era was the iconic makeup trends. The 70s makeup trends were all about embracing color, experimentation, and self-expression. From shimmery eyes to vibrant lips, let’s take a trip back to the 70s and rediscover the retro charm of its makeup trends.

1. Shimmery Eyes and Dramatic Eyelashes

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One of the most distinctive features of 70s makeup was the emphasis on the eyes. Shimmery and metallic eyeshadows were all the rage. Shades like gold, bronze, and silver were used to create a glamorous and ethereal look. Women often paired these shimmery eyes with thick, dramatic eyelashes that added a touch of drama and allure to their overall appearance. Many even used several coats of mascara to achieve the desired effect.

2. Flushed Cheeks and Dewy Skin

In the 70s, the focus shifted from heavy foundation to a more natural and dewy complexion. Women aimed for a fresh and youthful look by opting for light coverage foundations or even going foundation-free. The emphasis was on achieving a healthy, flushed look primarily through blush. Rosy, peachy, and bronzed shades were popular choices to create a sun-kissed appearance. The slightly dewy skin also added to the overall natural glow.

3. Bold and Vibrant Lips

Makeup trends in the 70s encouraged women to make a statement with their lips. Deep reds, bright oranges, and vibrant pinks took center stage. The key was to create a bold, attention-grabbing pout. Matte and satin finishes were commonly seen, created with the use of lipsticks or lip liners. Women often matched their lip color to their outfit, highlighting the significance of coordination in the era’s makeup trends.

4. Defined Brows

Unlike the thin and arched brows of the 60s, the 70s showcased fuller and more natural-looking eyebrows. The emphasis was on defined eyebrows that framed the face and added character to the overall makeup look. Women used products like brow pencils or powders to fill in sparse areas and give their brows a slightly thicker and more defined shape. Well-groomed brows were an essential component of the 70s makeup aesthetic.

5. Glowing and Bronzed Complexion

During the 70s, there was a shift towards embracing a sun-kissed and bronzed complexion. Women desired a healthy-looking glow reminiscent of the California tan. Bronzers became increasingly popular, allowing women to add warmth and radiance to their makeup look. The use of bronzing products gave the illusion of spending ample time under the sun, further enhancing the overall retro charm of the makeup trends from that era.

FAQs (Frequently Asked Questions)

1. How can I recreate a 70s-inspired makeup look?

To recreate a 70s-inspired makeup look, start with shimmery eyeshadows in metallic shades like gold, bronze, or silver. Apply a thick coat of mascara to achieve bold lashes. Opt for blush in rosy, peachy, or bronzed shades to create a flushed effect. Choose a bold and vibrant lip color in deep red, bright orange, or vibrant pink. Finally, define your eyebrows using a brow pencil or powder for a natural look.

2. What are some iconic makeup products from the 70s?

Some iconic makeup products from the 70s include Max Factor’s 2000 Calorie Mascara, MAC’s Ruby Woo Lipstick, and Maybelline’s Great Lash Mascara.

3. Can the 70s makeup trends be incorporated into modern-day looks?

Absolutely! Many elements of the 70s makeup trends can be incorporated into modern-day looks. Shimmery eyeshadows, bold lips, and defined brows are timeless trends that can be adapted to suit different styles and preferences.

4. Are there any makeup styles from the 70s that are not as popular today?

Some makeup styles from the 70s, such as heavy contouring and pale lips, are not as popular today. However, the retro charm of the 70s makeup trends can still be embraced by adapting the looks to current trends and personal preferences.

5. How can I update a 70s makeup look to make it more modern?

To update a 70s makeup look and make it more modern, consider using lighter formulations for foundation and blush to achieve a natural and fresh complexion. Explore different textures for eyeshadows and experiment with softer variations of the bold lip colors. Adapt the trends to suit your personal style while still capturing the essence of the 70s.


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