@bethennyfrankel has nothing to hide when it comes to aging, but you already knew that!
She has always been unapologetic about her appearance (and her opinions) whether she’s full glam, no makeup, or hasn’t gotten Botox in a while. To prove it, she took it one step further and partnered with Laura Geller Beauty for a ‘reverse photoshop’ experiment.
Getting older is not something we should be ashamed of – that’s why she allowed herself to be photoshopped… but not for the reason you think! You’ll see wrinkles and fine lines have been added onto her face in this video to show that she can proudly be herself at any age, and so can you.
These days we see on TV, social media, and in magazines everyone (even your next door neighbor) with perfect skin and bodies, but let’s be real, none of that is honest or accurate. That’s why we are so excited to be partnering with Bethenny to show you the power it has when we publicly show the visible signs of aging.
Our message of embracing yourself no matter your age, how many wrinkles you have or don’t is truly monumental within the beauty community. So many brands tell you that they are ‘great for any skin type’ but in reality, that isn’t true. Laura Geller Beauty is one of the only brands that caters their makeup to women 40+, which makes all the difference.
We hope this campaign acts as an important step in breaking the stigma against aging.
Be You. Be Proud.
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