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In East Asia, there is almost an expectation to be beautiful. What are the beauty ideals there, and what does this pressure do to us?
Timestamps
0:00 Intro
0:32 The pale skin ideal
4:24 The slender body ideal
8:34 The ideal of looking innocent and possessing aegyo
10:47 Social comparison theory, self objectification and body surveillance
13:20 Filters and the constant need to be beautiful
18:05 Self construal in culture and conformity
20:34 Quick discussion on beauty in the socioeconomic context
21:50 Conclusion
Sources and some quick thoughts:
The source list is long because I went out of control lmao but if I could recommend one source to dive into further, it would be the first one, titled: ‘Occidentalisation of Beauty Standards: Eurocentrism in Asia’. The focus of my video is on East Asia, but beauty standards in Asia in general are deeply rooted in colonisation, in which classist and eurocentric beauty ideals have often lead to a lot of Asian self hate, feelings of inferiority and contradictions between ethnic beauty traits and European ideals. So I think this is a great 10 minute read on beauty and the impacts of European imperialism across Asia in regions like Central Asia, South Asia and the Middle East and I would love to see more discussion in this area!
Academic Journals
Chen, T., Lian, K., Lorenzana, D., Shahzad, N. and Wong, R. (2020). Occidentalisation of Beauty Standards: Eurocentrism in Asia. Across The Spectrum of Socioeconomics, 1(2). doi:https://doi.org/10.5281/zenodo.4325856.
Kim, S. Y., Seo, Y. S., & Baek, K. Y. (2014). Face consciousness among South Korean women: A culture-specific extension of objectification theory. Journal of Counseling Psychology, 61(1), 24–36. doi:10.1037/a0034433
Leung, F., Lam, S. and Sze, S. (2001). Cultural Expectations of Thinness in Chinese Women. Eating Disorders, 9(4), pp.339–350. doi:10.1080/106402601753454903.
Madan, S., Basu, S., Ng, S. and Ai Ching Lim, E. (2018). Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing, [online] 26(4), pp.54–68. Available at: https://www.jstor.org/stable/26979336.
Samizadeh, S. (2018). The Ideals of Facial Beauty Among Chinese Aesthetic Practitioners: Results from a Large National Survey. Aesthetic Plastic Surgery, 43(1), pp.102–114. doi:10.1007/s00266-018-1241-8.
Wu, Y., Mulkens, S. and Alleva, J.M. (2022). Body image and acceptance of cosmetic surgery in China and the Netherlands: A qualitative study on cultural differences and similarities. Body Image, 40, pp.30–49. doi:10.1016/j.bodyim.2021.10.007.
Zhang, L., Qian, H. and Fu, H. (2018). To be thin but not healthy – The body-image dilemma may affect health among female university students in China. PLOS ONE, [online] 13(10), p.e0205282. doi:10.1371/journal.pone.0205282.
Web sources – I’m over the character limit TT – sorry if halfway through these sources aren’t referenced properly
Eshiet, J, (2020) ““REAL ME VERSUS SOCIAL MEDIA ME:” FILTERS, SNAPCHAT DYSMORPHIA, AND BEAUTY PERCEPTIONS AMONG YOUNG WOMEN”, Electronic Theses, Projects, and Dissertations. 1101. https://scholarworks.lib.csusb.edu/etd/1101
E.R (2019). Snow: The app that gave me negative body image. [online] The Realists. Available at: https://www.therealists.org/2019/01/the-app-that-gave-me-negative-body-image/ [Accessed 20 Dec. 2022].
http://www.chinadaily.com.cn/culture/2014-07/24/content_17916764_3.htm
https://www.meitu.com/en/media/360
https://www.forbes.com/sites/kimelsesser/2021/10/05/heres-how-instagram-harms-young-women-according-to-research/?sh=566c949c255a
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/169400/amorlxy.pdf?sequence=1
https://daoinsights.com/works/brandy-melvilles-one-size-policy-inspires-new-bm-style-in-china/.
https://jingdaily.com/in-china-body-positivity-still-wrestles-with-the-skinny-aesthetic/.
Other credits
Music during title cards for sections by
Icons used by Ina Mella, ultimatearm, freepik
IU concert footage – https://www.youtube.com/watch?v=V5YTNqUFV-I&ab_channel=NikolaPhan
Thanks for watching! 🙂
tags: video essay, cultural commentary, social commentary, internet analysis, analysis video, east asian beauty standards, beauty standards, east asia, korea, china, japan, east asian, kpop, iu, diet, iu diet, thin, skinny, pale, pale skin, colourism, pretty, self objectification, objectification, double eyelids, social media, instagram, filters, plastic surgery, meitu, snow, beauty standards, beauty ideals, east asian beauty ideals, identity, c, kawaii, aegyo, sajiao, conformity, individualist, society, beauty pressure, beauty influence, self monitoring, appearance anxiety, body dissatisfaction, chinese culture, korean culture, japanese culture, chinese history, chinese dynasty, ancient china, mina le, h0ser, olisunvia, edvasian, kookielit, aini
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