LA PERLA UNDERWEAR Spring 2002 Milan – Fashion Channel
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The brand is dedicated to preserving the treasured artisan skills that are synonymous with La Perla.
Upon founding the brand in 1954, Ada Masotti introduced an array of signature crafts which have since been passed down through generations.
These time-honored techniques celebrate the enduring brilliance of Ada’s hand.
To create perfectly fitting, transformative corsets, Ada Masotti infused her designs with a confidence and care that matched the powerful, liberated spirit of the women surrounding her in post-war Italy.
Today, La Perla is still conjured for women, by women, designed to be chosen by you not solely for how it looks but for the way it inspires, uplifts and empowers as soon as you slip it on.
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