Rediscovering 1970s Beauty: Step-by-Step Guide to Achieving the Perfect Vintage Makeup

Introduction

The 1970s was a decade of self-expression and creativity, and the beauty trends of that era were no exception. From natural, sun-kissed looks to bold and dramatic styles, the 70s offered a wide range of makeup options for women to explore. In recent years, there has been a resurgence of interest in vintage makeup, and the 1970s style has become particularly popular.

The 1970s Makeup Look

The 1970s makeup look was characterized by a few key elements. Skin had a healthy glow, eyes were emphasized with long lashes and vibrant eyeshadows, and lips showcased bold colors. The overall aesthetic was glamorous with a touch of bohemian. Achieving this look may seem intimidating, but with the right techniques and products, anyone can master the art of 1970s vintage makeup.

Step-by-Step Guide to Achieving the Perfect Vintage Makeup

Step 1: Prepare Your Skin

The first step is to prepare your skin by cleansing and moisturizing it. Use a gentle cleanser to remove any dirt or impurities, followed by a moisturizer to hydrate your skin. This will create a smooth canvas for your makeup application and ensure that it lasts longer.

Step 2: Foundation and Concealer

Apply a light-weight foundation that matches your skin tone. The goal is to achieve a natural-looking, dewy finish. If needed, use a concealer to cover any blemishes or under-eye circles. Remember, the 1970s look focused on radiant skin that looked fresh and healthy.

Step 3: The Eyes

Eyeshadow was a significant part of 1970s makeup. Opt for vibrant, earthy colors like rust, brown, and gold. Apply the eyeshadow on your lids, blending it gently towards the crease. For an authentic look, extend the color slightly beyond the outer corners of your eyes.

Next, line your upper lash line with a black or dark brown eyeliner to define your eyes. Extend the liner slightly past the outer corners of your eyes to create a winged effect. Finish the eye makeup by applying multiple coats of mascara to your top and bottom lashes, giving them length and thickness.

Step 4: Contour and Blush

Contouring was not as prominent in the 70s, but a subtle touch can help add dimension to your face. Use a matte bronzer or a contour powder slightly darker than your natural skin tone. Apply it to the hollows of your cheeks, along your jawline, and along the sides of your nose.

For a natural flush, opt for a peachy or dusty rose blush and apply it to the apples of your cheeks. Blend well to create a seamless, sun-kissed look.

Step 5: The Lips

The 1970s were all about bold lips. Choose colors like vibrant red, deep plum, or burnt orange. First, line your lips with a lip liner that matches your lipstick shade. Fill in your lips with the lipstick, and for added dimension, top it off with a lip gloss. Blot with a tissue, if desired, for a matte finish.

Step 6: The Finishing Touch

Complete the vintage 70s look with some finishing touches. Gently brush your brows and fill them in with a brow pencil or powder to frame your eyes. Finish by applying a setting spray to ensure your makeup lasts all day.

FAQs

1. What products should I use to achieve a 1970s vintage look?

When striving for a 1970s vintage look, look for products that offer soft, radiant finishes. Opt for dewy foundations, vibrant eyeshadow palettes, long-lasting mascaras, and bold lipsticks.

2. Can I modify the 1970s makeup style for a more subtle everyday look?

Absolutely! The 1970s makeup can be adapted to suit your personal style and preferences. Instead of bold, bright colors, opt for more neutral eyeshadows and subtle lip shades. Adjust the intensity of each step to create a more subdued, everyday version of the vintage look.

3. How do I make my makeup last longer?

To make your makeup last longer, start with a good primer before applying your foundation. Set your makeup with a setting powder and finish with a setting spray. Additionally, using long-wearing and waterproof products can help your makeup stay intact throughout the day.

4. Can I customize the 1970s makeup look to suit different skin tones?

Absolutely! The 1970s makeup look can be adapted to flatter different skin tones. Experiment with different eyeshadow shades, blush colors, and lipstick hues to find what works best for you. Embrace and enhance your natural features while staying true to the overall aesthetic of the era.

5. Are there any specific tips for adjusting the makeup look for different face shapes?

Certainly! When adapting the 1970s makeup look to different face shapes, consider contouring and highlighting techniques to complement your facial features. Use lighter shades on areas you want to highlight and darker shades on areas you want to minimize. Play with proportions and experiment until you find the most flattering application techniques for your face shape.