Revisiting the Glamour of 70s Makeup: Iconic Trends and Techniques
Introduction
The 1970s marked a milestone in the world of makeup, with revolutionary trends and techniques that defined an era. From bold colors to iconic disco looks, the 70s was a decade of experimentation and self-expression. In this article, we will explore and revisit the glamour of 70s makeup, highlighting the iconic trends and techniques that remain influential today.
Iconic Trends of the 70s
1. Smokey Eyes
Smokey eyes became a staple of 70s makeup. This sultry, mysterious eye look involved blending dark eyeshadows, such as black, grey, or deep blue, around the eyes to create a smokey effect. The result was an intense and seductive gaze that captured the era’s essence of glamour.
2. Glitter and Metallics
The disco era brought with it a love for glitz and glamour. Metallic eyeshadows and glitters were used to create dazzling eye looks that shone under the strobe lights of the dance floor. Bold gold, silver, and vibrant colors like electric blue and purple were frequently used to achieve the desired disco glam.
3. Colored Eyeliner
Another iconic trend of the 70s was colored eyeliner. Makeup enthusiasts embraced vibrant shades like turquoise, emerald green, and amethyst to line their eyes, creating a striking and unconventional look. This pop of color added an extra flair to the overall makeup and complemented the bold fashion trends of the time.
4. Rosy Cheeks
The 70s embraced a natural and healthy-looking flush, with rosy cheeks stealing the spotlight. Soft, pink blush was applied to the apples of the cheeks to create a youthful and fresh-faced appearance. This trend aimed to enhance one’s natural beauty, promoting a more relaxed and laid-back approach to makeup.
Techniques that Defined the 70s Makeup
1. Heavy Foundation
The 70s makeup featured a heavy foundation application, as it was believed to create a flawless and smooth canvas. Prior to the introduction of more lightweight and natural-looking formulations, women used thick foundations to achieve a full-coverage look. This technique aimed to provide a blank canvas for the vibrant eye and lip makeup of the era.
2. Winged Eyeliner
The winged eyeliner, also known as the cat-eye, was a signature technique of the 70s. Popularized by style icons like Brigitte Bardot and Sophia Loren, the winged eyeliner involved extending the eyeliner beyond the outer corner of the eye, creating a dramatic and elongated shape. This technique emphasized the eyes, adding intensity and allure to the overall makeup look.
3. Glossy Lips
Glossy lips were a must-have in the 70s. Lip glosses in various shades, from pale pinks to vibrant reds, were used to create a luscious and youthful pout. Unlike the matte lip trend of today, the 70s embraced a glossy finish that added dimension and a flirtatious allure to the lips.
4. Blended Contour
The 70s saw the rise of contouring, although it was applied differently compared to modern techniques. Rather than creating harsh lines and chiseled features, the focus was on softly blending contour products to add dimension and warmth to the face. It aimed to enhance the natural bone structure, giving a softer and more effortless look.
FAQs (Frequently Asked Questions)
Q1: How can I recreate an authentic 70s makeup look?
To recreate an authentic 70s makeup look, start by applying a heavy foundation for a flawless base. Then, focus on creating smokey eyes using dark eyeshadows and blending techniques. Add metallic eyeshadows or glitters for extra glam. Use colored eyeliners and winged eyeliner techniques to enhance your eyes. Rosy cheeks and glossy lips complete the look.
Q2: Can I wear 70s makeup for everyday looks?
While the 70s makeup was known for its glamorous and bold features, you can adapt the trends to create more subtle and wearable looks. Opt for a lighter foundation and dial down the intensity of the eye makeup. Choose softer shades for eyeliners and opt for a matte lip finish instead of gloss. This way, you can incorporate the essence of the 70s into your everyday makeup routine.
Q3: Are there any modern variations of 70s makeup?
Absolutely! Many modern makeup looks incorporate elements of 70s makeup trends. Smokey eyes, winged eyeliner, and rosy cheeks are still popular today. However, some variations include using neutral shades for a more natural smokey eye and opting for a matte or semi-matte finish on the lips for a modern twist. Adapt the trends to suit your personal style and preferences.
Conclusion
The 70s will always be remembered as a time of innovation and self-expression in the world of makeup. The trends and techniques of this era continue to inspire and influence modern makeup looks. Whether you want to go full-on disco glam or incorporate subtle nods to 70s makeup into your daily routine, the glamour and allure of this iconic era are worth revisiting.
